
Vayrea
Luxury D2C fashion store for a Jaipur atelier, built for a premium mobile‑first shopping experience.
Vayrea Atelier, a contemporary fashion house from Jaipur, was running on a Shopify template that couldn't match its luxury brand — generic layouts, limited control over the product experience, and no room for features like custom sizing or tiered prepaid offers.
Brought in to replace the Shopify store with a custom-built platform the brand fully owns. Built an editorial, image-led storefront on Next.js with a separate Node.js and Express.js API, Better Auth for email and Google sign-in, and Cloudinary for fast media delivery. Shipped collection browsing with filters and sorting, instant product search, wishlists, size selection with custom sizing, a coupon-aware cart, and tiered prepaid discounts at checkout.
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